Creator Brief · getinsaltd.com
FIND YOUR NUMBER.
A creator brief for insaltd ambassadors — runners, triathletes, fighters, trainers, and fitness creators. Built to drive signups to the free Insaltd Sodium Loss Estimator for Athletes.
Why this campaign
Most people have no idea how much sodium they actually burn off when they train. Whether it’s a long run, a hard sparring session, back-to-back client sessions, or a brutal HIIT class, you’re losing serious sodium through sweat, and water alone won’t replace it. The Sodium Loss Estimator turns that invisible problem into a personal number, and that number is the most honest sales pitch we have: once you see how much you’re losing, the 900mg formula explains itself.
You’re the perfect proof point. However you train — high-output, high-sweat, hot room, long duration — it’s exactly the load insaltd is built for. This isn’t reading a script; it’s showing a tool you’d actually use.
What this content does
Three jobs at once. Each script is tagged for which job it leads with, but every piece should touch all three.
- Drive estimator signups — the primary action. Free tool, link in bio/below. Low friction, high curiosity.
- Bridge estimator → product — once you know your number, you need something that can actually hit it. That’s the 900mg formula.
- Brand awareness — introduce yourself as an insaltd ambassador to your audience, and insaltd to your world.
Always the estimator. Don’t stack “use the tool AND buy AND follow.” The tool is the door; product comes after.
Audience
Your people: runners, triathletes, fighters, trainers, HIIT regulars, coaches, and the generally fitness-obsessed — whoever follows you. They train hard, sweat a lot, and most are under-replacing sodium without knowing it. They respond to someone who actually trains — not to polished wellness marketing.
The product, in one breath
insaltd is a high-potency electrolyte drink mix. Zero sugar, no stevia leaf, no artificial sweeteners — sweetened with a clean glycine-based system (Reb M). Four flavors: Mango Passionfruit, Citrus, Grapefruit, Lemon Ginger. It’s not a beverage, it’s a performance tool, built for output.
Brand voice
The insaltd voice is blunt, playful, unfiltered, and earned. We’re not here to entertain — we’re here to help people perform. Authenticity beats reach. Honesty beats hype.
Say / lean into
- “High-potency hydration” · “salt you can actually feel working”
- “Built for performance” · “helps you go longer / stay resilient”
- “No stevia aftertaste” · “clean, modern formula” · “functional, not sugary”
- Real training talk: sweat, the effort, cramping, fading late in a session
- “Don’t Fear The Salt” · “Because dehydration sucks” · “Trigger your hydration”
Avoid / never say
- “Tastes like juice” · “fun fruity flavour” · “energy drink”
- Anything that calls it low-sodium or dilutes the purpose
- Overly cute, trendy, or “wellness-y” language
- Fake enthusiasm or scripted-influencer energy
- Medical/health claims — talk performance and feel, not “cures cramps”
If it feels like a real moment, it’s right. If it feels like an ad, it’s wrong.
Visual rules
| Approved | Rejected |
|---|---|
| Grit + minimalism | Fake smiles / posing for camera |
| Real sweat, real effort | Tropical / “vacation hydration” vibes |
| Natural light, honest skin | Over-saturated fitness stock look |
| Movement, not posing | Gym-bro clichés |
| Black + white + insaltd punch-pink accents | Overdressed “wellness aesthetic” |
Shoot wherever you actually train — gym, trail, studio, ring, pool deck. Real sweat showing, real environment. The estimator should appear as a genuine screen-record on your own phone — not a slick motion-graphic overlay.
Scripts
Each script lists a HOOK (first 1–2 seconds, the scroll-stopper), the BODY, and the CTA. Hooks are interchangeable — mix and match. CTA standard: “It’s free. Link below / in my bio.” Always pointing to the Sodium Loss Estimator.
(screen-record of the estimator on your phone) “So insaltd built the Sodium Loss Estimator for Athletes. You enter a few data points — about you, your sport, your environment — and it calculates how much sodium to replace for every hour you train.”
(hold stick pack) “Then I use this to hit it. 900mg sodium, 300 potassium, 100 magnesium. No sugar, no stevia aftertaste. Built for output, not for sipping on the couch.”
- “Your pre-workout isn’t the problem. Your sodium is.”
- “I’m a coach/trainer/athlete. Here’s the hydration mistake I see all the time.”
- Salty sweater test — how to tell if you’re a heavy sodium loser (white marks, stinging eyes, salty sweat), then quantify it with the estimator.
- Water isn’t hydration — chugging water without electrolytes can make it worse. Estimator as the fix.
- Late-session fade test — show the late-session drop-off; frame sodium as the variable most people never check.
- Runners / endurance: the long-run bonk, late-race fade, heat and humidity on race day.
- Triathletes: multi-discipline sweat load, transition cramping, heat on the bike or run leg.
- Fighters / combat sport: hot-room training, weight-cut hydration mistakes, cramping mid-round.
- Trainers / coaches: back-to-back sessions, watching clients cramp or fade, running the “salty sweater” test live with a client.
- General fitness creators: HIIT/circuit sweat load, “most people don’t realize this” framing, myth-busting salt fear.
Do’s & Don’ts
Do
- Lead with the hook in the first 1–2 seconds — no slow intros
- Shoot wherever you actually train, real sweat, natural light
- Demo the estimator as a real screen-record on your own phone
- Keep one CTA: the free estimator
- Speak from experience — genuine, not a script read
- End on an insaltd line: Don’t Fear The Salt / Because dehydration sucks
Don’t
- Call it juice, an energy drink, or a fruity treat
- Make medical claims (“helps you stay resilient,” not “cures cramps”)
- Over-produce it or make it feel like a TV commercial
- Stack multiple CTAs or links
- Mention competitors by name
Deliverables & logistics
- +3–4 short hooks (15–30s) + 1 explainer (45–60s) from the scripts above
- +You can either send the finished videos to us, or post them directly to your own channels — whatever works best for you
- +If you post, insaltd can repost/duet and run top performers as paid
- +Disclosure: mark as an ambassador/paid partnership per platform rules
- +Link destination: getinsaltd.com/sodium-estimator (paste into bio/link sticker)
- +Tag @insaltd and use a consistent campaign hashtag